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Professional Resources - Articles
Below you may find links to various professional articles in the fields of
international marketing & sales:

Chinese Style Entrepreneurial Marketing (pdf)
International Technology Marketing for Indian SME's (pdf)
SWOT CLOCK™ Strategic Analysis Application - Dr. Tirosh (pdf)
Critical but Neglected - Trust in International Business (pdf)
What's the key for boosting Chinese SME’s exports performance ? (pdf)
Why waste money on international marketing? (link)

More articles (in Hebrew) can be found here

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