Managing marketing & sales processes in an international
environment is not simple. Complexity, diversity, and
uncertainty pose real challenges, when trying to market products
globally. Success in international markets may be substantial, but
requires many complex decisions, and cleaver use of limited
Many exporting organizations face the complexities of
international marketing & sales management, most of them not
reaching the expected results. Professional management in many
cases is the differentiating factor between failure and success.
Unsatisfactory sales, missing out on market opportunities,
pressure on prices, excessive marketing expenses, creating a
lasting competitive advantage, difficulties in recruiting
distributors - are just few of marketing challenges exporting
Proxy offers professional consultancy services, targeted at
assisting organizations in improving their international marketing
and sales processes. These include (examples):
Marketing research & analysis: problem analysis, information
sources, market potential, segmentation, competition analysis,
mapping channels, opportunities identification, marketing audit.
Strategy & Planning: setting objectives, competitive strategies,
market entry, marketing mix & marketing operations planning,
budgeting and forecasting. Marketing & business plans.
Sales & Marketing Channels: channel analysis, strategy &
planning, channel structure and pricing, partner identification,
channel set-up & negotiations. Channel motivation, trust and
conflict resolution. Channel performance analysis. Channel
Sales Management: sales strategy, targets, quota & forecasting.
Sales processes analysis & optimization. Sales-marketing
interfaces. Sales force evaluation. Sales training.
Organizing: organizational structure, inter-departmental
interfaces, marketing orientation. Reporting & control systems.
Job definition, recruiting, selection, motivating, compensating
and development of international marketing & sales HR.
The benefits of Proxy’s consulting services can be expressed in
various ways: improved effectiveness and efficiencies of the
international marketing and sales processes, solving a specific
business problem, seizing the opportunity or improving overall
organizational capabilities. Any of these may lead to an
enhanced personal and organizational performance.
For more about Proxy’s consulting services please contact us…
Please note that Proxy is not a trading company nor a sales
agency, and does not deal in any type of mediating activity.
Hard to recruit good
The ability to convince a serious
distributor, from another
country, to market your products
abroad is not trivial. It is
possible, that at this very
moment, your competitors are
moving ahead to recruit the best
distributors on the market. In
order to check how Proxy may
All you need are some
good contacts ? Really ?
Contacts are indeed important
for international marketing
success, yet developing
relationships is something
different all together. In
international marketing the way
to developed trust based
relationships is not as simple as
it seems, and having just a
'friendly recommendation' is not
enough . In order to check how
Proxy may assist you in
managing your relationships
with customers and partners
marketing tasks and
loosing the overall
Consulting in the field of
management can assist you in
balancing between daily tasks
and strategic thinking. In order
to check how Proxy may help you
in getting the marketing
management process back under