The importance of marketing channels for the acceleration of startup ventures
Marketing channels, that enable products to reach customers, are critical to achieving sales results, and for the venture's sustainability, scalability and profitability. Among many start-ups there is a lack of awareness to the importance of marketing channels, especially in the international context.
In a special workshop we have conducted this week, at The Galil Accelerator, we have been busy with understanding the importance and principles of marketing channels and debated various considerations – if and how to integrate them in the startups' plans.
Business models and go-to market plans that take into account, in advance, the practical considerations of marketing channels, are accelerating their time to market, improving their chances of success, chances to recruit partners, as well as to recruit investors.
Thanks to the active participation of the entrepreneurs, that come up with breakthrough innovations, the debate was interesting and productive.
For more information about The Galil Accelerator you can also reach directly the Managing Director Memi Genosar
