International Sales Management Profession Map (Version 3.2)
International Sales Function Analysis
Setting Sales Analysis Foundations
| Analysis objectives & benefits |
| Analysis model & domains |
| Methods & tools for analysis |
| Documenting the analysis |
Organization Analysis
| Company vision, values, history |
| Business objectives & plans |
| Business growth and competitive strategies |
| Organization structure & support mechanisms |
| Organization culture, sales attitudes & approach |
Marketing Analysis
- Marketing objectives & plans
- Curren segmentation, targeting, entry mode, positioning, key differentiations
- Brands & branding plans
- Marketing communications, plans & activities
- Marketing funnels, operations & automation
- Marketing & sales collaterals & tools
- Marketing support to sales
- Marketing performance & ROI
- Market sources, key information, IS