Is This E-Learning Module For Me?
- Is the international business world changing faster than you can keep up?
- Does your international sales knowledge need a refresh, so you can stay relevant and competitive?
- Are you ready to explore or advance your career in international sales?
If you are either:
- An international sales professional, or
- An executive from other organizational functions, engaging with international sales professionals, or
- Considering entering or advancing your career in the international sales profession,
Then this e-learning module is for you. Don’t fall behind. Invest the time to update your international sales knowledge and strengthen your professional relevance in a rapidly evolving global business environment.
The E-Learning Module – Short Demo
International Sales Challenge
Achieving significant sales abroad is not simple. A complex, constantly changing business environment, increasing competition etc. present significant challenges for exporting companies, especially small and medium-sized, which in most cases have a limited sales force.
Therefore, those involved in international sales bear a great responsibility, as they have a direct and decisive impact on the success of the entire business. The field of international sales is indeed fascinating, but in the real modern business world it is complicated and requires extensive knowledge and many skills.
Those who study the field in depth increase their chances of success and improve their sales performance. Organizations that invest in training their international salespeople get much more out of their sales force.
Module Highlights
Stay relevant in a changing global business environment. The “Introduction to Modern International Sales” module gives you a practical, up-to-date foundation in international sales, including key concepts, management approaches, current trends, challenges, and critical success factors.
Designed for international sales professionals, sales managers, supporting teams, and anyone considering a career in the field, the module combines management theory with decades of real-world experience and a unique professional map.
Across 9 learning units, 45 personal activities, 3 hours of recorded content, and 5–7 hours of applied assignments, you will strengthen your adaptability, identify professional development paths, and improve performance in today’s complex international sales arena.
Module Features & Functionality
This learning module serves as an introduction to the field of international sales. The purpose of the module is to provide a broad, and especially up-to-date, overview of the field.
By the end of the module, the learner will understand the basic concepts, trends, challenges, and critical success factors, and will identify relevant areas for developing their professional career in international sales.
1) Those directly involved in international sales within small and medium-sized exporting companies (SMEs), such as international salespeople, regional sales managers, international sales team managers, vice presidents of sales, and the like.
2) Those who support the work of international salespeople in SME companies, or who interact with them on an ongoing basis. These include company owners and CEOs, marketing personnel, marcom, business development, as well as people from human resources, service and support, and others.
3) Those considering, or planning, to work in the international sales profession in the future.
For target audience 1) - Being up to date, not left behind. Better understanding of the current state of the International Sales domain. Increased adaptability to current challenges. Identifying possible self-development paths towards improved sales performance and rewards.
For target audience 2) - Better understanding of International Sales ‘language’, roles and responsibilities. Coordinate expectations and improve collaboration between individuals engaged in or with international sales. Reduce personal conflicts and stress, improved performance.
For target audience 3) - Evaluate potential and options to enter successfully the International Sales domain.
For the organization: A first step towards a common view of the International Sales function. Better coordination and collaboration between people, teams and functions. Reducing organizational conflict and improving business performance.
1) Define the field of international sales & describe its business context.
2) Distinguish between different levels of international sales management.
3) Identify different approaches in international sales.
4) Become familiar with the different parts of the professional map.
5) Understand the challenges according to international sales role.
6) Assess what is worth focusing on to improve performance.
7) Prepare a task list to remain relevant.
The learning module is at an introductory level. No professional background is required, except for a good command of English. It is important to know that all texts in this module are in English only, while at this stage the narration is in Hebrew only. In the near future, we will produce a version in which the narration will also be in English.
The duration of the entire learning module, a total of 9 units, depends on the individual pace and depth of implementation, but the net duration of the recorded content is approximately 3 hours (179 minutes). This time does not include what is required to complete the personal assignments.
Personal assignments are distributed throughout the learning module, (some of which are intended for a specific target audience) and include 45 different activities. We estimate that completing all activities requires approximately 5–7 hours of focused work, in addition to the duration of the learning module itself.
A reasonable estimate of the total time required for in-depth study of the learning module is approximately 10 focused hours spread over several weeks.
Please note that access is granted for 3 months from registration date. Extension requires additional fees.
The learning module we provide here is in-depth, practical, and unique. We combine management theory with expertise and practical, real-world experience, in order to fill a gap in the training market in the field of international sales management. The uniqueness of the learning module is based on:
1) Focus on small and medium-sized enterprises (SMEs), recognizing resource limitations, and an emphasis on efficiency and prioritization.
2) A management approach based on a unique professional map that includes 6 management levels, enabling those working in the profession to identify areas for improvement.
3) Relevance to the modern world, with reference to current trends and challenges and an emphasis on the critical importance of cultural differences in international sales.
4) An applied approach to performance improvement through the integration of personal assignments for assimilating the material and creating a personal work plan.
Preparing a professional and high-quality learning module requires investment and effort. We have placed emphasis on the quality of the deliverables, the quality of the content, and the quality of the learning experience. The deliverables are relevant and practical for those engaged in international sales. Their direct purpose is to improve personal and business performance. The content we provide is also practical and unique.
The knowledge we share is based on careful preparation that included identifying sources, gathering information, conducting research, and integrating insights from various sources, as well as on the personal experience of the instructor and others. This practical experience was accumulated over decades in the field, across a wide range of countries, markets, and industries.
We use a training method that we developed and adapted specifically for the e-learning environment. The method is based on accepted principles and on our many years of experience in training in general and in online learning in particular. The learning module is based on a logical and structured framework, layer upon layer, and includes multisensory learning that combines audio, video, texts, diagrams, models, and interactive elements. Each unit begins by linking to the previous unit and presents the unit objective and content. The unit ends with a short summary, personal assignments, and linking the next unit.
Our goal is for the learning to be effective, efficient, and especially enjoyable. We are, of course, not free from errors, and we would appreciate any feedback, positive or negative, including comments, suggestions, and ideas for additional topics. You may contact us by email at marketing@proxy-ms.co.il.
We also ask that you complete the feedback questionnaire located here. Completing the feedback questionnaire (it is not a test), is a necessary but not sufficient condition for receiving the certificate of completion.
The learning module was developed by Moti Blau, who has been engaged in international marketing & sales for over 30 years, in various settings and roles—as a manager, entrepreneur, consultant, and instructor. Throughout his career, he has been actively involved in many aspects of the international sales profession. Moti also has many years of experience and formal training qualification. For more information about his professional background, please visit his LinkedIn page – https://www.linkedin.com/in/motiblau/

To begin viewing, select the desired unit from the ‘accordion’ under the headline "Module Content & Units Access". Press on the unit's headline and within on "The link to module". A new window will open (make sure it is not blocked on your browser).
Note that the new window will be 'full screen' (unlike the demo above) at a 1366x768 points resolution. We recommend to set your browser viewing at 80% so most will fit onto your screen. You can use either PC, Notebook or Mobile Phones. The units are designed to fit most scenarios. No software installation is required.
In the unit window that just opened, click the
button located at the center of the first screen, followed by the gray (blue on hover) ‘START’ button on the opening screen. After that, you must approve your agreement to the terms of use, copyright terms, and disclaimer detailed on the following slide, by ticking the I APPROVE box. The unit cannot be started without your agreement to the terms. We place strong emphasis on, and are especially strict about, protecting our copyrights.
The following navigation bar will appear
.
Using this bar you can play or pause each slide, advance to the next slide, go back to the previous slide, mute or unmute the sound, show or hide the closed captions, show or hide the table of content (TOC). You can also minimize this bar and move it to different corners of the screen. When a slide finished playing please press the "Next" button on the navigation bar to proceed to the next slide. The slide number appears on the bottom right side of the slide.
Using the TOC (shown below) you can navigate to any slide in the unit and play it from the start. However please note that slides can ONLY be played from their starting point as they include various learning elements which must be in context. A completed slide will show with a green tick mark on the TOC.

Effective learning requires you to be fully engaged with the learning module - Watching, Listening and Interacting.
Please make sure your AUDIO is ON, as every slide is accompanies by Audio (either in the background or as part of a video clip). It is not possible to study our units without listening to the Audio as the speech complements what is written or is shown (diagrams) on the slide, so the Audio is NOT redundant. At the moment all speech is in Hebrew only and we are currently developing the English version. If you want to be updated when it is ready, send us a short mail to marketing@proxy-ms.co.il
Some slides require basic interactions to advance or to show the various elements. Make sure to try out and see all that is included in the slide. Unless absolutely necessary we recommend hiding the close captions as in some cases they might partially obstruct some or the elements.
Personal assignments are distributed throughout the learning module and include 45 different activities. We highly recommend completing these activities as you progress thought the module to reinforce your learning.
We recommend to study the different units in the order presented in the module, and the different slides in the order presented in each unit. This is due to the learning structure and methodology. Still you can easily navigate to any unit and any slide within the unit. Each unit have different link (so it is in fact a separate file) while you can reach any slide using the TOC, as explained under "Navigation" above. It is not possible to skip to different points within a slide except when some specific interactive elements are used.
A certificate of completion, such as the example shown here (in a digital form only), will be awarded under the following conditions: completion of all module units, submission of a report on the completion of at least 5 activities (personal assignments), and completion of the feedback questionnaire appearing here . Report feedback requires additional payment.

Proxy E-Learning Certificate
Please make sure to note the following:
- Module language - currently all texts are in English only while the Voice is in Hebrew only. An English speech version is under development. We are not planning to release a fully text Hebrew version.
- By purchasing and / or by using our e-learning module you fully consent to our e-learning module terms of use, copyrights conditions and disclaimers (as detailed at the second slide of each unit, demo included) as well as our website's term of use, privacy policy and cookie policy. Copyright violations will be prosecuted.
- Upon payment access is granted for 3 months from payment date. Extensions requires additional fees.
- There are specific conditions for receiving certificate of completion. Make sure to read them, as appear above.
Module Content & Units Access
Below you can find details of each unit and a link to access it
Unit 1 - Introduction to the learning module
Objective: Presenting the learning module.
Topics: Presentation of the learning module, target audiences, objectives, benefits, and content. Training quality.
Duration: 09:55 minutes.
Module Link: link to module

Unit 1 Screenshot
Unit 2 - Introduction to International Sales
Objective: Defining the field and describing the business context.
Topics: Definition, basic sales concepts, process, funnel and sales function, international sales, the international business environment, the business context, and the uniqueness of international sales.
Duration: 33:26 minutes.
3 activities.
Module Link: link to module

Unit 2 Screenshot
Unit 3 - Introduction to International Sales Management
Objective: Distinguishing between different levels of international sales management.
Topics: Defining the concept of management, defining international sales management, describing and detailing 6 levels of management in international sales, and an initial introduction to the international sales profession map.
Duration: 20:46 minutes.
2 activities.
Module Link: link to module

Unit 3 Screenshot
Unit 4 - Approaches in International Sales
Objective: Identifying the different approaches and helping make an informed choice to improve performance.
Topics: What an approach in sales is, five approaches in international sales over time, advantages & disadvantages, and adapting the sales approach.
Duration: 18:52 minutes.
4 activities.
Module Link: link to module

Unit 4 Screenshot
Unit 5 - The International Sales Profession Map in Depth
Objective: Identifying areas in international sales for future focus and development.
Topics: Review and detailing of the 6 management levels — the process stages and the activity groups that comprise them.
Duration: 17:24 minutes.
2 activities.
Module Link: link to module

Unit 5 Screenshot
Unit 6 - Roles and Challenges in International Sales
Objective: Understanding the nature of roles in international sales in order to cope better and make better career choices.
Topics: Role groups, core roles, supporting roles, challenges in core roles and supporting roles.
Duration: 23:20 minutes.
2 activities.
Module Link: link to module

Unit 6 Screenshot
Unit 7 - Critical Success Factors in International Sales
Objective: Describing the critical success factors related to international sales.
Topics: Sales manager level, sales function level, organization level, and summary of the factors.
Duration: 09:04 minutes.
3 activities.
Module Link: link to module

Unit 7 Screenshot
Unit 8 - Current Trends & Challenges in International Sales
Objective: An up-to-date understanding of the modern international business environment, identifying relevant challenges, and proposing practical ways to cope.
Topics: Mega-trends, macro trends, micro trends, current challenges, coping.
Duration: 33:05 minutes.
4 activities.
Module Link: link to module

Unit 8 Screenshot
Unit 9 - Summary and Reinforcement of the Learning Journey
Objective: Summary and Reinforcement of the Learning Journey.
Topics: Reminder of the objectives and content, main conclusions, and recommendations for action.
Duration: 12:38 minutes.
25 activities.
Module Link: link to module

Unit 9 Screenshot